Business
Partnering with Plymouth University on Functional Imagery Training (FIT)
At Micronomy, we had the exciting opportunity to collaborate with Plymouth University on the commercialisation of Functional Imagery Training (FIT), an evidence-based tool designed to empower both practitioners and clients in mental health and wellness. Working closely with the university's dedicated FIT team, we created a package of work which included the development of the branding and website (working with Intercity Studio), development of the business model and targeted marketing strategies - to maximise FIT's impact.
Our journey included business modelling, customer segmentation, business mentoring, soundbite development, content deployment strategies, and practitioner-focused marketing, helping to position FIT as a transformative resource in behaviour change. We are proud to have contributed to a project that not only strengthens scientific research but also has the potential to make a significant difference in people's lives.
This collaboration was truly inspiring, and we're excited to see FIT continue to grow beyond the university campus, providing powerful tools for motivation and transformation to practitioners and clients alike.
Mike Phillips, Professor of Interdisciplinary Arts, Director of Research at i-DAT"Micronomy performs a delicate dance along a very intricate and often impermeable membrane that separates academia and the business community and their customers and audiences. Their agility and innovation regularly punches holes through this divide to allow the light to shine through.”